Our History

Where it all began:

There was once a farmer named Joao Carlos, who was born and raised in the flower business. His parents were floriculturists and he learned how to take care of the plants with great care and dedication from a very young age. In 1969, João decided to start his own flower export company, using all the knowledge he had acquired over the years, and Protea Flowers was born.

In the beginning, João Carlos' company operated modestly, selling flowers to the local market. But as time went by, he realized that there was a great opportunity in the export market. Carlos began to invest in technology and export techniques to improve his export quality and increase production.

Nosso crescimento

Com o sucesso e crescimento da empresa, João Carlos começou a comprar outras empresas de exportação menores, incorporando seus recursos e ampliando sua área de atuação. 

Gradually, Protea Flowers became one of the largest in the flower export business, with a diversified portfolio of products that serves customers all over the world.Today, the company founded by João Carlos is one of the world's largest in the flower export business. His children and grandchildren have followed his steps and kept the tradition of quality and excellence that he always defended.

Mission

To provide high-quality tropical flowers to customers worldwide, ensuring exceptional service and environmental responsibility at every stage of the production and export process.

Vision

To become one of the leading tropical flower export companies in the world, recognized for the quality of its products and services, as well as for its commitment to sustainability and social responsibility.

Values

1. Quality: we seek to offer the best tropical flowers in the market.
2. Sustainability: we are committed to the preservation of the environment, in the stages of the production and export process.
3. Integrity: We act with ethics and transparency.
4. Innovation: We are always in search of new technologies and methodologies.
5. Excellence in service: we offer personalized, high quality service to all our clients.